Now it’s the legislature’s turn to try to scale the Noem wall of silence

t’s likely that journalists in South Dakota allowed themselves a few self-satisfied chuckles last month. This mirth was inspired by watching the Legislature’s Appropriations Committee fail to get the information it was seeking about the Freedom Works Here campaign from the Governor’s Office of Economic Development.

The Freedom Works Here campaign advertisements, which have run nationally, feature Gov. Kristi Noem in the role of workers in high-demand jobs, asking those workers to apply in South Dakota. Lawmakers were particularly concerned that GOED officials and state Secretary of Labor Marcia Hultman didn’t have an answer when asked how they would measure the success of the $5 million campaign. Continue reading Now it’s the legislature’s turn to try to scale the Noem wall of silence

‘Freedom’ not enough to fill South Dakota jobs: Local business leaders say there are hurdles with campaign

Bob Douglas, touted as a success story of Gov. Kristi Noem’s “Freedom Works Here” workforce recruitment campaign in South Dakota, confirmed a few things during a recent interview with News Watch.

The 66-year-old recreational vehicle salesman does enjoy freedom, it turns out. And he loves South Dakota. He plans to move to the Sioux Falls area once he sells his house in southern California, maybe as early as next spring. Douglas was referenced in a Sept. 21 press release from the governor’s office as having “recently moved to South Dakota.”

As for being heralded by the governor’s staff as an example of Noem’s $6.5 million ad campaign drawing new residents to the Mount Rushmore State, well, that’s not exactly true either. Continue reading ‘Freedom’ not enough to fill South Dakota jobs: Local business leaders say there are hurdles with campaign