‘Governor’s Cup’ rodeo among recipients of millions from public fund controlled by Noem
In September, Gov. Kristi Noem carried the American flag on horseback into a Sioux Falls arena full of fans.
Several months earlier, Noem had decided to use tax dollars from South Dakota employers to help pay for the event.
In June, the Governor’s Office of Economic Development awarded a three-year contract worth up to $2.5 million to rodeo announcer Rorey Lemmel’s Dean Entertainment Group, to promote and conduct the annual event. The contract said Sioux Falls would contribute additional matching funds.
It was the Cinch Playoffs Governor’s Cup, advertised as “the richest rodeo in South Dakota history,” with $1 million in prize money. Noem handed out awards, posed for photos with the winners, and shared the images with thousands of followers on her social media accounts.